Justin Sutton Social/Community Portfolio Now - 2022

Porsche 24 Hours of Le Mans Broadcast

Yearly broadcast of the legendary endurance race, and the peak moment for our channel and community, covered yearly by myself and a junior team of three community managers from North America, South America, and Europe.

Porsche 24 Hours of Daytona Broadcast

Final Bout 8 Cutdown Promo

Long form content clipped and cropped to create low-lift promotional material to drive more views and engagement on YouTube.  This video is sitting at 140K views and almost 10K engagements on IG alone (7% engagement rate), completely organic.

Sonic Showdown Engagement Campaign

Content series designed to leverage existing footage and engage the audience.

Raw Chase Cam Campaign

Campaign that leveraged unused videos that were sitting in the asset library.  Cropped for social and corrected colors, very low lift asset with high return.

Slow Motion Monday Campaign

Series that leverages more unused assets, this time pairing with retro jungle and DnB music, and posted on Mondays early in the day as a relaxing way to kick off the week for our audience.  This isn't the most popular asset from the campaign, but this particular post hit 225K views and 14K engagement on IG.

Ad Hoc Social Asset

Concepted and captured on a whim, this asset highlights the artistic side of drift cars, and includes a reveal from the driver along with appropriate music.

Behind the Builder Community Campaign

Tasked with highlighting and featuring pillars of the community, I created a series called Behind the Builder, which was a spin-off of a series from before I joined that was called Behind the Build, which focused on interesting worlds that had been built.  Behind the Builder instead focused more on the person or people building these worlds, and told their story.  From how they became a creator, to the impact that Horizon had on their lives, and the successes they've had on the platform.

Vibe Check Community Campaign

Due to ongoing concerns about product readiness and fidelity, we pivoted our Vibe Check series to be in-person on a Meta production stage at Menlo Park.  Myself and AJ asked questions to the creators while working with the production crew to ensure the highest quality capture for social.

Vibe Check Outtakes

In order to get as many assets as possible in return for our limited capture time, I found creative ways to leverage unused content that boosted sentiment among the community.

Sweat Tour Promo for Social

Leveraging the popularity of both Charli XCX and Troye Sivan, the goal of this asset was to stay organic and not corporate.  The asset was an organic success, which made paid social much easier.

Samurai vs Watermelon Influencer Marketing Social Asset

A trending world on the product platform was called Samurai Tycoon and mostly revolved around chopping bamboo and fruit, so we partnered with an influencer known for his sword content to chop a watermelon in half after spending a few hours in product.

NBC's The Office World Promo Campaign for Social

The wacky world of The Office landed in VR and on mobile and I was tasked with creating a number of organic feeling assets.

The Play Test Social Campaign

As a response to the pivot from VR to mobile focus on the product channels there were a number of challenges, including not alienating our VR audience.  I also wanted to show more real people in our content, and also attract the TAYA audience targeted by leadership.  As a result we created The Play Test which featured three of the kids from the Kawaii Family as they embarked on a quest to try new mobile games on the platform.

Meta Connect Creator Insights Social Campaign

With big news on the horizon and zero budget available, I journeyed to Meta Connect 2025 with my small team to capture reactions from the community as a way to amplify the product news from the event.

Lydia Night Partnership Social Asset

Up and coming musician Lydia Night composed a song for a new mobile game releasing on the platform and we used the opportunity to created some social media content.

Horizon for Social Good Unfinished and Unreleased Video

Slated for release in Q1 2025, this asset was abandoned by leadership when the channels got turned off temporarily.  This asset is all about some of the incredible women from the community and the impact that the platform has had on them, as well as the impact they've had on the platform.

AJ Roasts Avatar Clothing Community and Awareness Campaign

A series of videos that I worked on with AJ, who appears in the videos, which was designed to increase awareness of a new clothing generator feature in product, while also involving the community, and providing entertainment.

Captain America Avatar Promotion Asset

Music was added in-app in order to boost algorithm placement, this was an asset that was created in partnership with Disney and Marvel to promote a new Captain America avatar that was released alongside the new movie in Q1 2025.

Educational Influencer Marketing Asset

An asset created by a well-known Meta influencer, the prompt was a 1 minute video that educates our audience on the latest releases from Style Season in the product store.

Super Rumble Education Campaign

This video from the Advanced Tips mixed media carousel was part of a series of content designed to educate our audience on the best ways to succeed in the popular game Super Rumble, while also providing information that ranges from basic through intermediate and advanced.

Giving Stuffed Animals to Wolfdogs Social Asset

Filmed almost exclusively on a set of Ray-Ban Meta smart glasses, this asset was conceived, captured, edited, and published entirely by me and had thousands of organic engagements on TikTok.

Forza Motorsport Live Stream Cutdown for Social

On the run up to the release of the new Forza Motorsport game there were a number of live streams featuring developers, and Chris Esaki especially.  Using simple clips from these streams I was able to create complete free social media content that highlighted the best and most important parts of the streams.

Forza Motorsport Live Stream Cutdown for Social 2

In this cutdown the focus was all about dynamic time of day and the beautiful lighting that comes with it. I paired a slow pan from left to right with the audio of Chris Isaki from the live stream to create an asset that was an organic success.

Forza Motorsport Trailer for Social

Short form version of the long form trailer that was specifically edited and cropped for social.

Forza Motorsport Raw Gameplay Social Asset

In response to our audience begging for raw gameplay of the upcoming Forza Motorsport title, I lobbied leadership for this footage to be used on social media, and it was one of our top performing organic assets.

Forza Motorsport Raw Gameplay Social Asset 2

In response to the success of the first raw gameplay asset we did a fast followup asset that featured the car from the cover of the game, the Cadillac V Series R.

Show Us Your Wololo Social Asset

Leadership wanted to showcase the many Age of Empires developers on their social channels more often during the lead up to the 25th anniversary.  With no cameras or editors to help, armed only with cell phones and my own editing experience, I put together this video of devs showing us their wololo.

AoE and Me Social Series

Another part of showcasing the Age of Empires developers included a series of videos called "AoE and Me" which invited developers from the various studios to tell us their personal story about Age of Empires and how it impacted them when they were younger and how it impacts them today.

Idle Villagers Musical Performance Social Asset

Clipped from the 25th Anniversary live stream and adapted across multiple social channels (with long form version here on YouTube), this incredible performance from Idle Villagers while dressed in Age of Empires clothing is the sort of idea that you usually only dream about.

Age of Mythology Retold Community Moment

A few sentences can't emphasize the anticipation that the Age of Empires community and the wider retro gaming community had regarding Age of Mythology.  It was a decades old game that was still so beloved and played regularly that it seemed an obvious choice to remaster it.  This was the biggest news to come out of the anniversary announcements, and it was seen by millions of people, which meant needing to monitor, moderate, and report on tens of thousands of comments across all platforms.

Age of Empires IV Anniversary Update Twitch Stream

Part of my remit as community manager for Age of Empires included appearing on camera along with other members of the team to discuss announcements, drop new information, and answer questions from the community.

Red Bull Wololo: Legacy Esports and Community Moment

Red Bull Wololo is an esports series that mostly uses the original 1990s version of Age of Empires II, which is still played by professional esports players, and watched on Twitch and YouTube by hundreds of thousands of live viewers.  Managing the social media promotion and community engagement was a huge effort, but it paid off when the event went off without a single problem and sentiment was extremely high.

Dynasties of India Community Moment

Even though it was more than 20 years old already, Age of Empires II was still receiving new content, which included the Dynasties of India DLC.  Once we started promotion of this DLC we began to see lots of comments from Indian players who had a different view of the politics between the factions depicted in the game.  This wasn't my first time dealing with crisis management, but it was my first foreign language crisis, which added an additional layer of difficulty to the moderation and reporting.